Aligning Real Estate Strategy with Corporate Sustainability Objectives

January 18, 2011

Fact: According to the recent UN Global Compact-Accenture CEO Study, “93% of CEOs believe that sustainability issues will be critical to the future of their business and 96% of CEOs believe that sustainability issues should be fully integrated into the strategy and operations of a company.”

Impact: Corporate real estate and facilities organizations will be challenged by their senior leadership to integrate sustainability throughout their real estate strategy to operate sustainable facilities as a new way of doing business. While this does not guarantee success, CRE organizations that fail to pursue sustainability principles will be left behind. Said another way, embracing sustainability to manage corporate real estate is no longer an option, it’s an imperative because, “green is the new black.”

The problem then becomes, “what happens when a company’s corporate real estate strategy is not aligned with corporate objectives?” The short answer is, there may be some very difficult conversations between the CRE professional and senior management. But, the longer answer involves missed opportunities to take a leadership position in their company’s movement toward sustainability.

It is becoming increasingly clear that the recognition of senior management’s desire to embrace sustainability and the important role of real estate should be driving CRE strategy and generating measurable results. Because of what is at stake in the importance of achieving sustainability objectives, and the significant risk management and cost savings opportunities, doing nothing is no longer an option. Read the rest of this entry »

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Publisher of CRE3 Forum Transitions to New Position with Sustainability Roundtable Inc.

January 13, 2011

As follow-up to last week’s post I wanted to provide CRE3 readers with new contact details of my new role with Sustainability Roundtable Inc.

In transitioning into any new position, my first week has been “sipping water through a fire hose” mode but, the one thing that instantly sank in is that SR Inc. is at the ‘epicenter’ of advancing  industry best practices in operating sustainable facilities.

SR Inc. is a member driven research and consulting company that is well positioned to become an integral voice in helping corporate and governmental organizations gain valuable information in peer-to-peer interaction and deep domain research on how to operate their portfolio more efficiently by implementing the principles of sustainability. SR Inc. is helping a rapidly growing number of leading global companies and public agencies to: drive greater energy efficiency; resource productivity; use of renewables; and, sustainability across existing owned and leased real estate portfolios.

I encourage you to join SR Inc’s growing list of companies like Adobe Systems Inc., Autodesk, BC Hydro, BNY Mellon, Gensler, Harvard University, IBM, ING Clarion, Intuit, J.P. Morgan, McKesson, National Grid, National Institutes of Health, Oracle, UGL Unicco, Unum, USAA Real Estate Company, U. S. General Services Administration, Visa Inc. among others who are enjoying the resources available from SR Inc about bottom-line business benefits of sustainability real estate strategies/initiatives.

Blah, blah, blah…I apologize for the marketing smush but, the value propositions associated with being part of the SR Inc community are just too powerful to overlook and easy to understate their significance.

But, don’t take my word for it…read what current Members have to say:

“My team and I have been impressed by SR Inc’s impactful value-add regarding what works in more sustainable real estate world-wide; additional resources can only enhance their status as the “go-to” organization for sustainability research,” said Randy Smith, Vice President of Global Real Estate & Facilities at Oracle.

 Kevin Kampschroer, Director of the GSA’s Office of Federal High-Performance Green Buildings – responsible for enhancing performance in the government’s more than 300 million square feet of real estate – observed upon joining SR Inc.’s shared-cost service: “GSA welcomes participation with the diverse group of firms assembled to drive towards a sustainable, clean energy economy. As GSA itself pulls toward a zero environmental footprint, we are eager to share our experience, research and data, and to take advantage of the collaborative private-public interchange that the Sustainability Roundtable offers.”

My involvement with SR Inc has clearly validated earlier statements I’ve posted about sustainability in corporate real estate…”GREEN is the NEW BLACK.” I hope to hear from you soon about your interest to become a corporate member in this fast growing sustainable facilities movement.

For more information, please contact me at:

Larry Simpson
Executive Vice President
Sustainability Roundtable Inc.
Best Practices for More Sustainable Facilities
One Broadway, 14th Floor
Cambridge, MA 02142
617-682-3629 (office)
617-529-1970 (cell)
508-946-4750 (remote)
 
larrysimpson@sustainround.com
www.sustainround.com
SR Inc Thought Leadership: www.sustainround.com/forum/SOR/

Larry Simpson, Publisher of the CRE3 Forum, to Become Executive Vice President of the Sustainability Roundtable, Inc.

January 7, 2011

I’m writing to inform you that I have accepted an offer to become an Executive Vice President with the Sustainability Roundtable (SR Inc.) effective Monday, January 10th.

Over the past year, I’ve published numerous posts about industry best practices as the founding Principal of CRE3 Consulting and publisher of  “The CRE3 Forum.” Throughout that time I’ve come to realize three important things:

  1. There is a profound convergence occurring in the corporate real estate industry bringing together a greater sense of importance on the impact real estate has to achieve corporate financial performance;
  2. The road to a company’s/organization’s profitability is paved by reducing operating expenses through a reduction in occupancy costs; and, most importantly,
  3. Companies have a developed a greater desire to become stewards of the environment and achieve sustainability by operating their facilities more efficiently.

In the CRE3 Forum’s most read post in 2010 entitled, “Green is the New Black…Sustainability Comes to Corporate Real Estate,” I cited a recent UN Global Compact-Accenture CEO Study, “93% of CEOs believe that sustainability issues will be critical to the future of their business and 96% of CEOs believe that sustainability issues should be fully integrated into the strategy and operations of a company.”

The Sustainability Roundtable (www.sustainround.com) was created in response to this significant business trend to provide subscription research, consulting and information services on best practices in more sustainable business. I am confident SR Inc. will become an important resource creating the thought leadership that will move our industry to realize the business benefits of ‘greening’ a real estate portfolio.

In the coming weeks I will post my new contact details, provide more information about SR Inc. and relate how I may assist you in your efforts to participate in the sustainability movement. Operating sustainable facilities represent a new way of doing business and, while it does not guarantee success, CRE organizations that fail to pursue it will be left behind. Said another way, embracing sustainability to manage corporate real estate is no longer an option, it’s an imperative because after all, “green is the new black.”

Your friend in corporate real estate,

Larry Simpson

Publisher, CRE3 Forum

NOTE: The CRE3 Forum will remain accessible in the coming months and I reserve the right to submit additional posts in this Forum. However, I encourage to learn more about the Sustainability Roundtable by visiting their website, www.sustainround.com and reading their thought leadership blog found at http://www.sustainround.com/forum/SOR/