Larry Simpson, Publisher of the CRE3 Forum, to Become Executive Vice President of the Sustainability Roundtable, Inc.

I’m writing to inform you that I have accepted an offer to become an Executive Vice President with the Sustainability Roundtable (SR Inc.) effective Monday, January 10th.

Over the past year, I’ve published numerous posts about industry best practices as the founding Principal of CRE3 Consulting and publisher of  “The CRE3 Forum.” Throughout that time I’ve come to realize three important things:

  1. There is a profound convergence occurring in the corporate real estate industry bringing together a greater sense of importance on the impact real estate has to achieve corporate financial performance;
  2. The road to a company’s/organization’s profitability is paved by reducing operating expenses through a reduction in occupancy costs; and, most importantly,
  3. Companies have a developed a greater desire to become stewards of the environment and achieve sustainability by operating their facilities more efficiently.

In the CRE3 Forum’s most read post in 2010 entitled, “Green is the New Black…Sustainability Comes to Corporate Real Estate,” I cited a recent UN Global Compact-Accenture CEO Study, “93% of CEOs believe that sustainability issues will be critical to the future of their business and 96% of CEOs believe that sustainability issues should be fully integrated into the strategy and operations of a company.”

The Sustainability Roundtable ( was created in response to this significant business trend to provide subscription research, consulting and information services on best practices in more sustainable business. I am confident SR Inc. will become an important resource creating the thought leadership that will move our industry to realize the business benefits of ‘greening’ a real estate portfolio.

In the coming weeks I will post my new contact details, provide more information about SR Inc. and relate how I may assist you in your efforts to participate in the sustainability movement. Operating sustainable facilities represent a new way of doing business and, while it does not guarantee success, CRE organizations that fail to pursue it will be left behind. Said another way, embracing sustainability to manage corporate real estate is no longer an option, it’s an imperative because after all, “green is the new black.”

Your friend in corporate real estate,

Larry Simpson

Publisher, CRE3 Forum

NOTE: The CRE3 Forum will remain accessible in the coming months and I reserve the right to submit additional posts in this Forum. However, I encourage to learn more about the Sustainability Roundtable by visiting their website, and reading their thought leadership blog found at


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